Altitude
Overview
Context
This project was created as part of my UXDI course. The client was a start-up airline looking to create a mobile app that provides a fast, easy and intuitive experience. One that’s based on a deep understanding of their target users.
Task
Create a mobile app, specifically focusing on the flight booking process; how users search and select flights online.
Research
Methodology
Survey, Competitive Benchmarking, User Testing, User Interviews
Survey
Research Objectives
• Find out how people prefer to access airline prices
• Find out paint paints and negative experiences with existing apps
• Find out the improvements people want to see in travel apps
Participants
52 people took part in the survey, hosted on Google Docs. Friends and people from different Facebook groups were invited to take part.
User Testing Sessions
User testing sessions were carried out looking at existing flight and travel apps. At the beginning of the sessions an interview was also carried out. I then played back the recordings of the sessions, documenting highlights from the interview and making detailed notes as each user undertook the set tasks.
Analysis
Affinity Diagram
Objectives
- Review previously completed research
- Consolidate previous research from online survey, note taking and user testing sessions.
- Organize qualitative data in a structured way.
Stage 1 - Research was reviewed and each observation was recorded on a sticky note.
Stage 2 - Sticky notes were then organized into relevant groups
Stage 3 - Names were found for each of the groups and these were then placed into chronological order.
Stage 4 - The final completed affinity diagram.
Customer Journey Map
Design
Flow diagram
Interaction Design
Wireframe
High Fidelity Prototype
Adobe XD Link
Screenshots
