Food by Alice is an award winning food stylist and influencer with 11,000 followers.
For this project I was tasked with three things
This project formed part of the assessment for my Professional Certificate in UI Design at the UX Design Institute. The fictional client created by the institute was a new challenger bank.
The task was to develop a responsive design system and visual identity for this new challenger bank, incorporating the client's three brand values of trustworthiness, clarity and playfulness. In addition to creating a visual identity I had to create three screens of a banking app/website.
For this project I had the luxury of coming up with a brand name. After a lot of brainstorming I chose Koti, which is the Finnish word for home. The idea was that this challenger bank was going to be the home of the user's money, their financial home.
For this project I have created a short video explaining some of my design thinking.
I created multiple digital moodboards, some mood boards were based on the client's brand values, ; playful, trustworthy and clear. I drew a lot of inspiration from the Nectar reward points app that had been developed by British supermarket Sainsbury's. A traditional company had developed a modern and playful app for managing reward points.
This new challenger bank would be competing against traditional high street banks like NatWest and Barclays but also existing challenger banks like Tide and Revolut.
After examining the design systems of several competitors I made several key observations.
For the colour palette I drew inspiration from the increased use of pastel colours in interior and product design. The accent colours are a mid and light pale green. Green is a colour associated with money, but the shades I selected also have a home-earthy feel.
I used a blend of light and dark greys to create a clean aesthetic with a strong sense of hierarchy. A colour system that is also sensitive to the needs of colour blind people.
Wireframes were supplied both desktop and mobile. These were to be the starting point of the app & responsive website.
This project was created as part of my UXDI course. The client was a start-up airline looking to create a mobile app that provides a fast, easy and intuitive experience. One that’s based on a deep understanding of their target users.
Create a mobile app, specifically focusing on the flight booking process; how users search and select flights online.
Survey, Competitive Benchmarking, User Testing, User Interviews
Research Objectives
• Find out how people prefer to access airline prices
• Find out paint paints and negative experiences with existing apps
• Find out the improvements people want to see in travel apps
Participants
52 people took part in the survey, hosted on Google Docs. Friends and people from different Facebook groups were invited to take part.
User testing sessions were carried out looking at existing flight and travel apps. At the beginning of the sessions an interview was also carried out. I then played back the recordings of the sessions, documenting highlights from the interview and making detailed notes as each user undertook the set tasks.
Objectives
